MOUNTAIN DEW x HBO

CO-DIRECTOR & CO-PRODUCER

Screenshot 2026-09-30 at 10.59.58 PM.png

Screenshot 2026-09-30 at 11.02.18 PM.png

Screenshot 2026-09-30 at 11.03.56 PM.png

Screenshot 2026-09-30 at 10.55.37 PM.png

Format: Global Commercial // "A Can Has No Name" (2019)
Director: Yura Liamin
Production: Wild / Factory, Golin
Featuring: Migos, The Chainsmokers, Joel Embiid, Dale Earnhardt Jr., Holly Holm
Milestone: 4+ Billion Global Media Impressions

Campaign Overview: Launched ahead of the final season of HBO's Game of Thrones, this unprecedented pop-culture crossover campaign bridged beverage marketing with global entertainment IP. The initiative centered around "A Can Has No Name," a stark white, brandless Mountain Dew can utilizing thermodynamic ink to reveal Arya Stark's iconic hit list when chilled. Operating across multiple national units, the commercial featured a star-studded cast humorously humming and reimagining the show's legendary theme song.

Hip-Hop Wired
Migos, Joel Embiid & More Drop Epic 'Game Of Thrones' Theme Song Remix For Mountain Dew

Marketing Dive
Mtn Dew's Brandless Cans Reveal 'Game of Thrones' Content When Chilled