LEVI'S

PRODUCER & ASSISTANT DIRECTOR

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Format: Global Commercial Campaigns // S/S 2017 & S/S 2019 "Engineered Jeans"
Director: Izzy Berenson
Production: The Custom Family, Levi's
Featuring: Adrien Sahores & RJ Rogenski (2017), Takuya Kimura & Leah Dou (2019)

Campaign Overview: Spanning two global Spring/Summer releases, these dynamic campaigns for Levi Strauss & Co. highlighted both the heritage and the future of the iconic denim brand. The 2017 campaign highlighted the iconic Original 501s and officially introduced the launch of the 501 Skinny, alongside the revival of the 1960s Orange Tab and Women's Shaping fits. Two years later, the 2019 campaign marked the 20th anniversary of Levi's Engineered Jeans. Highlighting new 3D-knit technology and four-way stretch fabric, the 2019 initiative starred Japanese superstar Takuya Kimura and musician Leah Dou, utilizing fluid tracking shots and choreography to emphasize the unparalleled freedom of movement built into the redesigned denim.

Watch more 2017 campaign videos here.

Complex
Levi's Brings Back the 90s with Their Engineered Jeans

Levi Strauss & Co.
The Orange Tab Makes a Comeback for 2017