JCPENNEY
PRODUCER
Format: Commercial Campaign (4 Spots) // "Remember the Little Things" (2019)
Director: Kess Broekman-Dattner
Production: Wild / Factory, Chictopia
Campaign Overview: Moving away from standard seasonal retail promotions, this heartfelt campaign was designed to capture the emotional resonance of the holidays. The production focuses on intimate, relatable vignettes, reminding audiences that special moments and small gestures are what truly make the season meaningful. By highlighting these charming, everyday connections, the initiative successfully elevated JCPenney's national presence during the competitive winter market with an authentic, human-centric narrative.