H&M
ASSISTANT DIRECTOR
Format: Global Commercial // S/S 2018 Denim Campaign
Director: Jason Evans
Production: Strange Cargo, 6Underground
Featuring: Suki Waterhouse, Anaïs Gallagher, Adonis Bosso
Campaign Overview: Highlighting the versatility and evolution of modern denim, H&M's global Spring/Summer 2018 campaign introduced fresh silhouettes, colored denim, and the revival of double-denim styling. Fronted by actor and musician Suki Waterhouse, who also provided the soundtrack for the commercial, the campaign featured an ensemble cast including Anaïs Gallagher and Adonis Bosso.
"Denim is like a blank canvas on which we can express ourselves every single day. It's like the wardrobe of my life and there are so many different ways to wear denim. It gives you fresh ideas for expressing your personal style." — Suki Waterhouse
H&M Group Newsroom
Denim for all at H&M: Spring 2018 Campaign
Evoke
H&M And Suki Waterhouse Are Wearing Denim Differently This Season