GYMSHARK
PRODUCER
Format: Branded Short Documentaries // "Pride In Progress" Campaign (2021)
Director: Robbie Barclay
Production: Wild / Factory
Featuring: Rob Kearney, Alex Tilinca
Campaign Overview: Launched for Pride Month, this branded documentary series celebrates LGBTQ+ athletes who are breaking boundaries and redefining their respective sports. The films provide an intimate look at the journeys of openly gay professional strongman Rob Kearney and trailblazing transgender bodybuilder Alex Tilinca. By focusing on authentic stories of self-acceptance, conditioning, and inner strength, the "Pride In Progress" campaign positioned the global fitness apparel brand as a true champion of inclusivity within the lifting and bodybuilding communities.
Attitude
‘World’s Strongest Gay’ Rob Kearney on why true strength lies in accepting yourself