PRODUCER
Format: Corporate Keynote // "Route To Ready" (2021)
Director: Chris Shimojima
Production: Wild / Factory, Redwood BBDO
Featuring: Kate Stanford (VP Ads Marketing, Google), Martin Renaud (EVP Global CMO, Mondelēz International), Jon Halvorson (Global VP Consumer Experience, Mondelēz International), Valentina Granci (Head of Global Strategy, Mondelēz International)
Campaign Overview: Anchored by Kate Stanford, this dynamic 10-minute keynote reimagines the traditional B2B presentation format. The visually driven production follows Stanford as she navigates a series of stylized, color-coordinated sets, utilizing motion graphics and a self-aware, behind-the-scenes aesthetic to explore strategies for digital transformation and business readiness. To contextualize the core messaging in a real-world scenario, the keynote integrates a comprehensive case study on Mondelēz International's "Empathy at Scale" initiative, weaving in on-location interviews with their global executive team.