GOLDEN NUGGET CASINO
PRODUCER & ASSISTANT DIRECTOR
Format: Commercial Campaigns (2 Spots) // "Play On" & "Slots Appeal" (2021 - 2022)
Directors: Evan Ari Kelman ("Play On"), Johan T. Anderson ("Slots Appeal")
Production: Wild / Factory
Featuring: Tilman Fertitta (CEO & Owner, Golden Nugget Casino)
Campaign Overview: Spanning two years of consecutive production, these bold commercial campaigns served as major promotional launch vehicles for Golden Nugget's dedicated online gaming platform. Designed to translate the thrill of the iconic casino floor to the digital space, the spots capture the excitement, accessibility, and vibrant atmosphere of the brand's mobile expansion. Anchored by business mogul, CEO, and owner Tilman Fertitta in the inaugural "Play On" commercial, the multi-spot initiative successfully bridges traditional hospitality with modern user acquisition to drive widespread market engagement.