GIVENCHY
ASSISTANT DIRECTOR
Format: Editorial Film // S/S 2016 Campaign
Directors: Mert Alas & Marcus Piggott
Production: Art Partner, LOLA
Styling: Carine Roitfeld
Featuring: Miranda Kerr, Joan Smalls, Lara Stone, Candice Swanepoel, Natalia Vodianova, Mariacarla Boscono, Iselin Steiro, Gemma Ward, Imaan Hammam, Lexi Boling
Campaign Overview: Under the creative direction of Riccardo Tisci, this sprawling campaign mirrors the themes of love, hope, and inclusivity presented at Givenchy's historic Pier 26 NYFW runway show. Shot in lower Manhattan by legendary photography duo Mert & Marcus and styled by Carine Roitfeld, the visual narrative functions as a dreamlike behind-the-scenes sequence featuring an expansive "gang" of 27 iconic supermodels and rising stars. Anchoring the campaign is a handwritten poem by singer Anohni, acting as a declaration of positive energy for the fashion house.
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