ELECTRIC TRUCKING INDUSTRY

PRODUCER

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Format: Commercial Campaign // "Electric Legacy" (2023)
Director: Parker Foster
Production: Wild / Factory, A—B, NewWorld

Campaign Overview: Directed by Parker Foster, known for his emotionally grounded and cinematic storytelling, "Electric Legacy" is a narrative-driven commercial campaign designed to build excitement and challenge industry disinformation regarding the transition to clean, electric trucking. The campaign translates an infrastructural shift into a deeply human context to engage directly with everyday drivers and stakeholders.

NewWorld Agency
Building Excitement and Engaging with Drivers on the Transition to Clean, Electric Trucking