CANON
CO-PRODUCER & UNIT PRODUCTION MANAGER
Format: Branded Content Series // "Canon Co-Lab" (2019)
Directors: Julian Muller, Robbie Barclay
Production: Wild / Factory, Complex, Grey
Featuring: Aleali May, Sue Tsai, Ravie B, Jibrizy, Sean Lew, Dexter Findley
Campaign Overview: Produced in partnership with Complex Networks and global ad agency Grey, the "Canon Co-Lab" was a four-part branded documentary series leading into ComplexCon 2019. The campaign paired diverse, high-profile creators, including designer Aleali May, contemporary artist Sue Tsai, and photographer Ravie B, challenging them to collaborate on exclusive interactive pop-ups and custom products. Capturing their creative process behind the scenes, the series positioned Canon's ecosystem as the ultimate tool for modern, multi-disciplinary artistic collaboration.
Watch Episode 1, Episode 2, Episode 3, and Episode 4 here.
Medium
A Chat With Creatives of the Canon Co-Lab Series
Complex
The Canon Co-Lab Saw Their Vision Come to Life at ComplexCon