BROTHER

PRODUCER

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Format: Branded Series (5 Spots) // "The Cartridge Family" (2022)
Director: Michael Litwak
Production: Wild / Factory, WE Communications
Recognition: Webby Award Nominee (Branded Series)

Campaign Overview: "The Cartridge Family" is a highly engaging, five-part branded comedy series created for Brother. Designed to elevate standard office technology marketing, the campaign leverages sharp, episodic narrative storytelling to highlight the reliability and efficiency of Brother printer ink. Navigating a multi-spot structure, the Webby-nominated production blends high-end commercial polish with an authentic sitcom aesthetic to drive prolonged audience engagement across digital platforms.

B&T Magazine
Office Life Gloriously Roasted In Spoof Spots For Brother Ink Cartridges