BONOBOS

PRODUCER

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Format: Commercial Campaign (5 Spots) // "A Course In Style" (2023)
Director: Evan Ari Kelman
Production: Wild / Factory, Transport
Featuring: Justin Rose (PGA Tour Star)

Campaign Overview: Moving away from the look and feel of a traditional, "safe" golf ad, this five-spot commercial campaign was designed to reposition Bonobos at the intersection of high-performance sports and effortless fashion. Featuring PGA Tour star Justin Rose, the overarching "A Course In Style" initiative, which included the distinct spots "Long and Shorts Game," "Off Course," "Avoiding The Hazards," and "Hit The Beach," showcased the brand's premium golf wear to a broad audience of casual and avid sports fans.