BLOCKCHAIN.COM
PRODUCER
Format: Global Commercial // "The Pit" Campaign (2019)
Director: Hughes William Thompson
Production: Wild / Factory, Oberland
Featuring: William Shatner
Winner: Gold Award, 41st Telly Awards (2020)
Campaign Overview: Legendary Star Trek actor William Shatner stars in this humorous global campaign launching the high-speed cryptocurrency exchange, The Pit. In the commercial, Shatner and an accomplice attempt a botched bank heist, only to be informed by the bank teller that the fastest way to grow a financial portfolio is trading digital assets. The initiative was designed to drive mainstream crypto adoption and education by keeping the narrative accessible, non-technical, and highly entertaining.
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