AMERICAN EAGLE

ASSISTANT DIRECTOR

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Format: Commercial Campaign // "The New American Jean" (2017)
Director: Luke Gilford
Production: Laird + Partners, North Six, AVA Studios
Featuring: Joey Bada$$ (Musician), Bonner Bolton (Professional Bull Rider), Brandon Ingram (NBA Player), Amanda Steele (Creator), Iskra Lawrence (Model)

Campaign Overview: An unretouched, raw back-to-school campaign celebrating individuality and self-expression. Set to A Tribe Called Quest's anthem "Can I Kick It?", the movement highlighted the brand's largest denim lineup to date, featuring 15 women's fits and 11 men's high-flexibility fits, fronted by a culturally diverse group of changemakers across music, sports, and activism.

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American Eagle's Fall Campaign Is 100% Unretouched

American Eagle Outfitters
Denim That Moves You: AE Unveils "The New American Jean"